The nomination recognises Woobi's recent partnership with renowned advertising, media and PR agency Golley Slater to help develop the agency's gaming media strategy for Hammersmith College London. In the campaign, the content achieved a 9.2% click through rate - an impressive improvement on the industry benchmark.
Chaya Soggot, founder and CEO, Woobi, said: "This nomination highlights the strides we have made in developing a unique and engaging solution for brand advertisers and users. It is great to see this industry's recognition of our work. We are proud to be nominated for The Drum's Digital Trading Award."
The awards recognise and highlight the best examples of digital trading in practice, aim to reward those who can actively show that what they do, day in and day out, works for their clients. Shortlisted companies need to demonstrate that they are "better than the others in the space, offering different, greater efficiencies for users, greater insights, better ROI, better results."
Woobi's programmatic in-game video platform enables brands and agencies to plan around audiences and optimise their global advertising based on performance-driven data.
By creating deep engagement opportunities through in-game advertising, brands can now interact with their audiences where they spend their time and have their undivided attention, creating a long-lasting brand engagement.
This year's theme will look at "Living the Dream - Programmatic everywhere" and discuss the idea that programmatic advertising is everywhere, is this good or bad and are we all doing it properly?
For further information, please contact: PR@Woobi.com
Woobi is an award-winning video advertising company, servicing brands, advertisers, games and app-developers.
Woobi's programmatic platform enables brands and agencies to plan around audiences, buy when users are open to engage, and optimize their global advertising using verified data.
Woobi's programmatic platform enables our advertisers a single gateway into games, and our publishers an easy access to premium global demand partners.
By creating deep engagement opportunities through in-game advertising, brands can now interact with their audiences where they spend their time and undivided attention, while reacting to each user's significant moments during gameplay.