19 Oct 2017 - 4:48am

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Press Releases in Marketing

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

[PRESSWIRE] London, United Kingdom - 18 October, 2017 -- Global consultancy Prophet (www.prophet.com) today announced the results of the third annual Brand Relevance Index®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

Study: Higher following on Instagram means more matches on Tinder

[PRESSWIRE] London, United Kingdom - 28 July, 2017 -- Mobile dating applications are gaining particular reputation amongst young adults. Tinder is just one of many mobile dating applications designed for use on smart phones. Tinder connects users via Facebook or Instagram to other people in their preferred age range based on geographical proximity. After reviewing photos and a personal description with Instagram profile overview, users can choose to swipe right to “Like” the person they see or swipe left to indicate disinterest. If both users like each other’s profiles, a “match” is created and the users are given access to a chat screen and offered topics to begin their conversation.

Cigna Appoints Alison Meckiffe as Chief Marketing Officer for Global IPMI

[PRESSWIRE] GLASGOW, Scotland, March 10, 2017 -- Cigna have appointed Alison Meckiffe as Chief Marketing Officer (CMO) for their Global Individual Private Medical Insurance business (Global IPMI). Alison joins Cigna with over 17 years' experience of strategic marketing and customer insight, and brings a wealth of knowledge developed within the insurance industry, as well as other global, customer-focused sectors in the consumer leisure and goods market.

LES SOCIÉTÉS DU FUTUR ET LES ENJEUX LIÉS À LA RÉPUTATION DES ENTREPRISES

[PRESSWIRE] London, United Kingdom - mercredi 30 novembre 2016 -- Une enquête auprès de PDG européens montre qu'ils ont bien compris que la réputation des entreprises est de plus en plus au cœur de leurs activités. La nouvelle génération de responsables de la communication doit être à la hauteur et relever le défi lié à la réputation.

DIE ZUKUNFT VON UNTERNEHMEN UND DIE HERAUSFORDERUNG DER UNTERNEHMENSREPUTATION

[PRESSWIRE] London, United Kingdom - Dienstag, 29. November 2016 -- Aus einer Umfrage unter europäischen CEOs geht hervor, dass ihnen immer mehr bewusst wird, dass Reputation ein zentraler Punkt für ihr Unternehmen ist und es eine neue Generation von Kommunikationsleitern braucht, um die Herausforderung, sich eine gute Reputation zu erarbeiten, zu meistern.

LES SOCIÉTÉS DU FUTUR ET LES ENJEUX LIÉS À LA RÉPUTATION DES ENTREPRISES

[PRESSWIRE] London, United Kingdom - Mardi, 29 novembre 2016 -- Une enquête auprès de PDG européens montre qu'ils ont bien compris que la réputation des entreprises est de plus en plus au cœur de leurs activités. La nouvelle génération de responsables de la communication doit être à la hauteur et relever le défi lié à la réputation.

McCann Worldgroup Named 'Agency Network of the Year' for Third Time at 2016 Golden Drum Awards in Central & Eastern Europe

[PRESSWIRE] LONDON, October 24, 2016 -- McCann Worldgroup was recognized as "Agency Network of the Year" at the Golden Drum Festival, Central and Eastern Europe's most prestigious advertising festival for the third time in four years. Last year McCann Bucharest was named agency of the year.

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